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genesis spaces

Original experiences resonate with our brand, models, and Son-nims.

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our spaces

Suji

Where power and elegance coexist, and
personalized services enable you to
experience Genesis in a more private,
immersive way.

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Genesis Suji located in the center of the city and made with weathered steel.
The gray Genesis Gangnam building is seen from the front, with the interior visible through floor-to-ceiling glass windows.
Genesis Studio Hanam is seen with a Genesis vehicle on display surrounded by lighting and the Infinity Mirror.
Inside Genesis Studio Anseong, four Genesis vehicles are on display underneath a large light.
A curator and guest converse while looking at a tablet. They're sitting in a soft-looking space with a rug beneath their feet.
genesis space

A space of interaction

Each space is a place of interaction. How we share what drives us, how we communicate with our guests. It's where our brand, products, and people embrace each other's originality, and build organic connection. Creating new stories for everyone.

'Genesis vehicles are on display underneath lights inside a building made of weathered steel. A chair, sofa, and table lie in front of them on top of a rug.

Strength meetselegance

Private,immersive experience

Aerial view of a traditional Korean hanok and Tuh.

Creating harmony

We call our guests Son-nims, and the places we welcome them, Tuh.
As the space that connects people and the ground, Tuh is where we foster relationships, embrace originality, and create harmony.

A close-up view of a hanok's veranda and stepping stone in front of sliding wooden doors.

Tuh and Son-nim

An aged hand performing a tea ceremony.

A warm welcome

Warm yet distinguished service greets you at every turn. We combine the Korean concepts of Jeong, an empathy and consideration for others, and Deom, surpassing expectations, to build trust and deeply satisfying experiences.

A gray exposed concrete wall.
Intrinsic value

Luxury is pure and simple. That’s why we show concrete in its natural state, allowing our Son-nims to focus on what truly matters.

A building's interior ceiling designed with Korean wood.
The sentiment of wood

The ceilings and flooring are designed with a finish reminiscent of traditional Korean wooden floors. The wood grain within, a source of warmth and comfort.

Flat brown panels of weathered steel.
The passage of time

Unrefined steel sheets envelop the outside walls. A dramatic contrast with our technology, creating a dynamic space. The weathered steel changes color over time, symbolizing the appreciation in Genesis’s value.

Ceiling light panels emit a soft, white light.
Warm lighting

Hanji-inspired. Distortion-free. Showing objects as they are, with a light warmth and subtle beauty.

A Genesis vehicle is seen within gray exposed concrete walls. A soft light emits from the ceiling lights.
A white Genesis vehicle is on display. Behind it is a polyhedral mirror that shows the vehicle's rear in its reflection.
Fog gives a river and mountain scene a mystical feeling.
A curator presents a variety of interior and exterior samples in the Design Dialogue room.

EXPERIENCES

Undistorted beauty

Carefully selected lighting filtered through fabric. Diffusing reflection, and mimicking natural lighting. So the colors and lines of Genesis remain undistorted, allowing you to see the true product.

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SPACES ACROSS THE GLOBE

MEET GENESIS SPACES IN CITIES ACROSS THE WORLD.

A world map is marked where Genesis spaces are located in Korea, the United States, China, Australia, and Europe.