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The interior of Genesis Studio Anseong. Genesis vehicles and door samples are seen under the ceiling light.

The essence of Genesis, through daring yet emotional experiences

Our philosophy, technology, and future vision are all conveyed through emotional experiences, in an exclusively Genesis-themed space. With our understanding of demographic differences, we designed this space to be open, welcoming any guest in for a visit.

* Certain colors shown are for reference only and availability may differ. Please note that Verbier White is no longer a selectable color option.

A Genesis vehicle is seen on display directly under lighting and located inside Genesis Studio Anseong, made with weathered steel. A chair on top of a wooden floor and rug.
inspiration for the space
SCROLL TO explore
iconic spots & About the area

Audacious, progressive,
and distinctly Korean

A space that incorporates the Genesis brand identity. Original, yet audacious and progressive. The strong
visual motif is harmonious with the more intimate,
Korean elements. Showcasing our character while still
seamlessly blending in with the space.

The Genesis logo seen shining on a ceiling of layered weathered steel in the Genesis exhibition space. Along the wall, door samples are seen on display.

Roughly finished with unrefined materials create
an exterior that visually contrasts with Genesis’s
modern image, creating a more dynamic space.

A close-up of layered weathered steel on the ceiling.

The motif is derived from the tiled roof
and eaves of the Korean hanok.
Drawing beautiful curves as it naturally
extends out and upward in layers.
Offering a multidimensional sense of
space with traditionally Korean beauty.

Four Genesis vehicles are displayed on wooden floors. They diffuse the ceiling's light for a natural and clear image, as if seen in natural light.

The floors are finished with natural wood to warmly
welcome our Son-nims and foster new relationships.
The grand sense of space and lighting create a
dramatic mood that instinctively captures your
attention.

UNIQUELY GENESIS

Infinity LED wall

The infinity LED wall is seen along one side of the wall, with a Genesis vehicle on display in front of it. A video is displayed on the wall, capturing the vehicle's reflection.
The side profile of a Genesis vehicle is reflected on the infinity LED wall as it displays the Genesis logo.

A large-scale infinity LED wall projects countless images to show our commitment and vision, toward infinite and positive change.

Genesis vehicle door samples are on display along a wall of weathered steel.
In front of a Genesis vehicle, a curator shares information about the vehicle on a tablet.
The consultation area is seen inside Genesis Studio Anseong, made with weathered steel. Behind it is a Genesis vehicle on display under lighting.
Services

The colors
and materials

Browse through actual samples to compare combinations of trims, options, and colors.

Current Vehicle Offerings

GENESIS STUDIO ANDSEONG offers test driving experience programs that allow you to experience the performance and driving sensitivity of a Genesis vehicle in a real driving environment.

Electrified GV70 25my Image
Electrified GV70

Exterior / Interior Color

  1. Savile Silver / Urban Brown · Frozen Gray Two-tone (Frozen Gray Seats)
G80 25my image
G80

Exterior / Interior Color

  1. Brooklyn Brown / Ash Gray · Vanilla Beige Two-tone (Vanilla Beige Seats)
G90LWB BLACK

Exterior / Interior Color

  1. Vik Black / Obsidian Black Mono-tone (Obsidian Black Seats)
GV60 2025 Model Image
GV60

Exterior / Interior Color

  1. Tromso Green / Pine Grove Green · Gold Coast Yellow Two-tone (Gold Coast Yellow Seats)
01/02
Electrified G80 2025 Image
Electrified G80

Exterior / Interior Color

  1. Geneva Silver / Prussian Blue Mono-tone (Prussian Blue Seats)
Electrified GV70
Electrified GV70

Exterior / Interior Color

  1. Atacama Copper / Ocean Wave Blue · Glacier White Two-tone (Glacier White Seats)
G70 25MY Image G70 25MY Image
G70

Exterior / Interior Color

  1. Vatna Gray / Obsidian Black · Fog Gray Two-tone (Fog Gray Seats)
G70 Shooting Brake 25MY Image
G70 Shooting Brake

Exterior / Interior Color

  1. Cavendish Red / Obsidian Black · Velvet Burgundy Two-tone (Velvet Burgundy Seats)
01/03
  • * The vehicle images above are based on the highest trims and options. It is recommended to visit Genesis Studio Anseong to check the actual vehicles.
  • * Above showroom·test drive vehicles may be updated without prior notice.
  • * Our curator provides chauffeur-driven test drive experience for G90 vehicles.
BOOK A TEST DRIVE OR AN EXPERIENCE

Step into a Genesis, and experience performance and elegance firsthand.

Select the program that suits you, your taste, and your journey.

Make a reservation
A Genesis vehicle is on display in the test drive space. Mirrored doors open to reveal the display vehicle.

  • Standard

    Experience the feeling of Genesis and its comfort, performance, and technology. Accompanied by a curator.

  • Compare

    Test drive two models or engines in similar routes, and compare your experiences. Accompanied by a curator.

  • Convenient

    Ride in comfort, in the backseat of the G90 Long Wheel Base.
    This VIP experience is accompanied by a curator.

  • Untact

    Use our mobile system to test drive without a curator, for more flexibility in the routes.

The side profile of a Genesis vehicle is reflected on the infinity LED wall as it displays the Genesis logo.
Genesis Studio Anseong
ADDRESS & BUSINESS HOURS
Make a reservation

Address

2F, Starfield Anseong, 3930-39 Seodongdae-ro, Gongdo-eup, Anseong-si, Gyeonggi-do

OPENING HOURS

Monday-Sunday : 10:00 ~ 22:00

Contact

031​-8092​-1601
(We accept phone reservations for visits, test drives, and docent tours.)